Our Professional Copywriting, Branding & SEO Services

Don't know what to say? Let us help!

Let us communicate your message in the most effective, targeted and persuasive way.  We specialize in transforming basic information into powerful and compelling messages for your website or other written projects such as Brochures, Slogans, Newsletters and Press Releases. 

Improve your search engine rankings with professionally written copy that targets key words and phrases that will set you apart from the pack.  Break away from the dull and boring...make your web and printed content enticing and compelling!

A small site can benefit most from professional copywriting.  A small site needs to be compact, to the point and compelling - particularly when you are hoping to get good search rankings.  While large sites have quantity in their favor - small sites need quality~

20% off any copywriting services for the month of October. For more information.

Economy got you down? Don't put your dreams on hold!  Start small and grow your business with a starter website.  Easy to add pages or features as your business grows. Call 517-518-6088 for details.

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Get free web hosting for educational purposes to all K-12 public schools in the U.S.  Contact us for more information!

What a Content Management System can do for me... A "CMS", once installed in a website allows the website owner to make changes whenever they please without having to contact the web developer. Even if all you you can do is hunt-and-peck type, you can use a CMS.   Many sites are easily adapted to a CMS if originally built within certain parameters.  A CMS:

• Lets me add or change photos
• Lets me add my own text or make text changes
• Gives me control over how my site reads (bold, italic, underlines and colored text)
• Makes me less dependent on the web designer
• Gives me a sense of confidence that I have control.
• Makes my site more search engine friendly because of frequent new content I add.
• Makes it easy to add a page - or remove one.
• Makes owning my site cheaper - I don't have to pay for every little change

A CMS can be added to most sites for a very reasonable cost. Give us a call for a broad estimate.

Finding Keywords for your Site

Choosing keywords to use on your website and in the meta data can be tricky. There are many methods to find the best ones for your industry, but the real key is to determine your niche and hunt for keywords within your niche.

A free Keyword tool . Go to Google Keyword Tool and type in a common word or phrase that describes your niche (check the Use synonyms box to get the best variety of results.)

Now click on the "Approx Avg Search Volume" header to sort by the average monthly volume. You are going to take each of the search terms that look like good possible keywords and run a search on Google for them. But lets keep track. Take a sheet of paper (or Excel doc) and jot down the keyword, then the "Approx Avg Search Volume" and finally the number of pages returned on Google.

When you have that information for a good handful of keywords you want to come up with a success potential ratio for each. It's easy. Just divide the "Approx Avg Search Volume" by the number of pages on Google. This is your success potential ratio. The higher the number; the better.

Example A: Approx Avg Search Volume (6,500) / Matching Pages on Google (100,000) = .065 is your Success Potential Ratio

Example B: Approx Avg Search Volume (9,750) / Matching Pages on Google (233,000) = .042 is your Success Potential Ratio

Example B has a lot more searches performed but with even more competition than A. Long story short, this means the keyword from Example A is likely our best bet to target.

What is a dynamic website?  It's a website that uses a web program to perform tasks or serve content to your visitors - often geared toward your industry.  For example, real estate software serves up listings, agent profiles and can even be connected to the multi-list.  A shopping cart sells products allowing consumers buy immediately on the Internet.   A dynamic website has several advantages over a static site:

• It's better indexed & indexed faster by search engines
• Sales are not lost because they are immediate
• It often has cool free features like pod casting, RSS feeds, and squalkboxes built in
• Dynamic sites are more "sticky" than static sites (sticky means visitors stay longer and buy more)
• They often have a built in CMS and can be maintained by more than one person
• Build trust and regular visitors faster than a static site
• Can include a variety of web applications such as CMS, Shopping carts, Blogging, Classified ads, Polls, Newsfeeds, Calendars, Forums, Event planners and more
• Easier maintenance and updates, often with a control panel where you can make many changes yourself
• Content is dynamic, meaning it can be geared to the visitors needs

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Thinking of a one-page website?  Think it has to be boring?  Let us build you something like this or be really different and build a horizontal website

Free Forum smilies - if you have a forum and are bored with the usual assortment of smilies - check these out http://www.vbulletinsmileys.com/

Food 411 www.food411.com
A huge, searchable directory of food-related websites, primarily where to buy stuff online, whether you need particular items for cooking or serving (meat, cheese, nuts) or complete meals delivered to your door.

Dogster www.dogster.com
It was only a matter of time before someone created a Friendster for dogs, and this one is too goofy to resist. The site is easy to use—each pup gets a home page, complete with profile, photos and links to all his pals. (What's hard is explaining yourself to the not-so-crazy-about-canines crowd.) Special tool buttons to give a treat, invite friendship, send a message or read a diary.

I-Neighbors www.ineighbors.org
Be a mover and a shaker - I-Neighbors offers a free and easy way for residents of a given community to exchange information (and maybe even bond). Search by zip code to see if anybody's already created a home page for your neighborhood (not yet); if not, you can create your own. You can add events to the calendar, recommend cleaning ladies and handymen, upload photos, even contact elected officials (see GovLink). Of course, whether a neighborhood thrives or dies depends on the participation of its members. Is yours a ghost town? The site provides a ready-to-print flyer for posting at the gym or corner deli to help advertise the link and drum up interest.

Recent projects from our portfolio:

Real Estate Specific Software with self-editing capabilities

Content Management System - easy self-editing

A Content Management System with room for growth

What attracts customers? Obviously the quality of a product does, but visual images contribute a great deal. It is not only the image provided by the packaging that counts but the whole corporate identity of the company.  That's a LOGO.

There are now many products and services on the market which are similar in content though produced by different companies. It is vital, therefore, for a company to distinguish itself from its competitors by having a strong company image which is immediately recognized.

Logos are part of this image. They are symbols which often include a name or initials to identify a company. The logo establishes a visual identity for the company, just as different groups of young people express their identity through clothes and hair. All groups from all cultures and throughout the ages have used colors and symbols to show their identity.

In different cultures, different colors carry different meanings. Some colors may be connected with coldness in one culture and with warmth in another; some colors represent life in one culture but death in another. International companies have, therefore, to make sure sure that their logos will not be misunderstood or misinterpreted in different countries. 

The logos of large international companies are instantly recognizable throughout the world. One of the most famous logos is that of Coca Cola. The design of the words "Coca Cola" has not changed since 1886, although the surrounding design has been changed from time to time.

Many companies have, over the years, renewed their logos to fit in with contemporary design and to present more powerful images. Company logos can be emotive and can inspire loyalty by influencing the subconscious. Some logos incorporate an idea of the product; the steering wheel in the Mercedes logo, for example.

Logos are used on letterheads, packaging and brochures as well as on the product itself. They may also appear in newspapers or a web site. Do you have a well-planned, memorable logo?

Companies need to have a strong corporate identity. The logo helps to promote this image and to fix it in the minds of the consumers. Logos, therefore, need to be original and to have impact and style and be consistent from one media to another. 

We are experts in graphic art & design and can design a memorable logo and identity for your business.

Need some extra cash?

Don't forget - even if you don't need a website yourself, you can refer a friend! Earn up to $100 cash for each referral that becomes a new customer.  Register Here 

It doesn't matter where you or your friend is located, we can work with clients wherever they are -  by email, phone and fax. We are in Michigan, and have satisfied customers worldwide.  Visit our website at http://c-omalley.com.